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salontoday.com

salontoday.com is SSL secured

Free website and domain report on salontoday.com

Last Updated: 3rd October, 2022 Update Now
Overview

Snoop Summary for salontoday.com

This is a free and comprehensive report about salontoday.com. The domain salontoday.com is currently hosted on a server located in United States with the IP address 104.21.5.43, where the local currency is USD and English is the local language. Our records indicate that salontoday.com is owned/operated by Bobit Business Media. Salontoday.com has the potential to be earning an estimated $5 USD per day from advertising revenue. If salontoday.com was to be sold it would possibly be worth $3,938 USD (based on the daily revenue potential of the website over a 24 month period). Salontoday.com is quite popular with an estimated 1,888 daily unique visitors. This report was last updated 3rd October, 2022.

About salontoday.com

Site Preview: salontoday.com salontoday.com
Title: Salontoday
Description: Salon Today drives salon owner success by sharing peer-based best practices on marketing, technology, management, education and design. Grow your business!
Keywords and Tags: education, reference
Related Terms:
Fav Icon:
Age: Over 28 years old
Domain Created: 1st October, 1995
Domain Updated: 1st October, 2020
Domain Expires: 30th September, 2021
Review

Snoop Score

3/5 (Great!)

Valuation

$3,938 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 369,090
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 1,888
Monthly Visitors: 57,465
Yearly Visitors: 689,120
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $5 USD
Monthly Revenue: $164 USD
Yearly Revenue: $1,964 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: salontoday.com 14
Domain Name: salontoday 10
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.72 seconds
Load Time Comparison: Faster than 51% of sites

PageSpeed Insights

Avg. (All Categories) 60
Performance 32
Accessibility 80
Best Practices 67
SEO 83
Progressive Web App 36
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.salontoday.com/
Updated: 17th March, 2021

1.53 seconds
First Contentful Paint (FCP)
55%
37%
8%

0.00 seconds
First Input Delay (FID)
95%
2%
3%

Simulate loading on desktop
32

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for salontoday.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Defer offscreen images — Potential savings of 894 KiB
Time to Interactive can be slowed down by resources on the page. Salontoday.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/4f3a3396-__-200x200-a.jpg
79304
79304
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/EntranceStations4473-__-200x200-a.jpg
73748
73748
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/GettyImageforShortcuts-__-200x200-a.jpg
71561
71561
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/create-a-video-__-200x200-a.jpg
65642
65642
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/TakaraBelmont-RicheSysteminaSalon-__-200x200-a.jpg
62798
62798
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Francesca-TB-1-__-200x200-a.png
59438
59438
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/NAW-9012-__-200x200-a.jpg
57964
57964
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/STARRING2-1-__-200x200-a.jpg
56941
56941
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/photosquared-__-200x200-a.jpg
56019
56019
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/CarlosValenzuelahiresapril2017-__-200x200-a.jpeg
54906
54906
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Centre-JimPacifico-__-200x200-a.jpg
54258
54258
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Kenra-Color-Voice-Assistant-__-200x200-a.jpg
39778
39778
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Website1-__-200x200-a.jpg
33870
33870
https://beautyimages.bobitstudios.com/upload/modern-salon/content/navigationitemwithparts/event-logos/artist-session-square-__-200x200-a.png
33090
33090
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/MichelePelafas-NailPolishDisplay-__-200x200-a.jpg
32000
32000
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Capture-32-__-200x200-a.JPG
24278
24278
https://beautyimages.bobitstudios.com/upload/modern-salon/content/navigationitemwithparts/event-logos/dds_logo-square-__-200x200-a.png
21082
21082
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/24hrbookingtrend003-2-__-200x200-a.png
12381
12381
https://beautyimages.bobitstudios.com/upload/salon-today/content/navigationitemwithparts/2020-09/megamenu_200x200_st_200_banner-__-200x200-a.jpg
9680
9680
https://beautyimages.bobitstudios.com/upload/salon-today/content/navigationitemwithparts/2020-06/ms-jobs-logo-__-200x200-a.jpg
5054
5054
https://sc.bobitstudios.com/logos/ms-white.svg
3830
3830
https://sc.bobitstudios.com/logos/ntna-white.svg
3200
3200
https://beautyimages.bobitstudios.com/upload/salon-today/content/navigationitemwithparts/premiere-show-group-logo-__-200x200-a.jpg
2541
2541
https://sc.bobitstudios.com/logos/st-white.svg
2289
2289
Minify CSS — Potential savings of 6 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Salontoday.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.salontoday.com/content/css/main.css?v=2021031711
12482
3688
https://www.salontoday.com/content/css/sites/st2019/style.css?v=2021031711
8296
2932
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Salontoday.com should consider minifying JS files.
Remove unused CSS — Potential savings of 93 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Salontoday.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
/*! * Font Awesome Pro 5.15.2 by @fontawesome - https://fontawesome.com * License - https://fontaw...
73929
73782
https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css
22077
21018
Enable text compression — Potential savings of 33 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://securepubads.g.doubleclick.net/pagead/js/rum.js
55195
34298
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 260 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.salontoday.com/
257.267
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Salontoday.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 20 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1432088600370140?v=2.9.33&r=stable
12009
https://cdn.parsely.com/keys/salontoday.com/p.js
7933
https://cdnjs.cloudflare.com/ajax/libs/postscribe/2.0.8/postscribe.min.js
70
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
58
https://s7.addthis.com/js/300/addthis_widget.js
54
https://www.salontoday.com/js?v=ucgMfcxm52Xx2T_zVACVuQjqhSSGrp5yRA61w61n0Dw1
49
https://connect.facebook.net/en_US/fbevents.js
46
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/fb_sustainabilitygiveaway_1080_pink-__-410x410-a.png
0

Diagnostics

Avoid chaining critical requests — 29 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Salontoday.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 4 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
gpt-tag-load
Mark
2390.227
gpt-first-ad-request
Mark
2682.58
gpt-first-ad-render
Mark
3797.487
addthis.render_toolbox
Mark
6273.555
Keep request counts low and transfer sizes small — 205 requests • 5,638 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
205
5773362
Image
83
3890343
Script
44
1286801
Font
10
325761
Other
46
142507
Stylesheet
18
75679
Document
4
52271
Media
0
0
Third-party
188
5692262
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
GIVEAWAY: Salon Sustainability Package Worth $2,230
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Salon Today 200, Apply Today!
0.1429377904436
Brought To You By Vish GIVEAWAY: Salon Sustainability Package Worth $2,230 Salo…
0.040887119016348
Salon Today 200, Apply Today!
0.029463972735198
Minerva Beauty Launches New Configurable Barber Wet Station
0.028762449574836
Why You Need a Mentor and Where to Find One
0.028762449574836
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://bobit.blueconic.net/plugin/library/dee235b9e58037ff7e12d67a0e282574
5365
343
https://kit.fontawesome.com/786a666894.js
2682
311
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
4085
302
https://olytics.omeda.com/olytics/js/v3/p/olytics.min.js
3790
295
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031101.js
3398
287
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031101.js
3173
203
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
4387
196
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
4583
194
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
4777
186
https://connect.facebook.net/signals/config/1432088600370140?v=2.9.33&r=stable
2993
180
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031101.js
2180
165
https://www.salontoday.com/
637
142
https://cdn.parsely.com/keys/salontoday.com/p.js
2479
136
https://cdn.blueconic.net/bobit.js
1617
109
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
5008
104
https://www.google-analytics.com/analytics.js
1726
98
https://cdn.blueconic.net/bobit.js
2345
96
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031101.js
5115
93
https://kit.fontawesome.com/786a666894.js
1200
84
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html#rand=0.5037856639426572&iit=1616006839477&tmr=load%3D1616006839290%26core%3D1616006839391%26main%3D1616006839410%26ifr%3D1616006839490&cb=0&cdn=0&md=0&kw=&ab=-&dh=www.salontoday.com&dr=&du=https%3A%2F%2Fwww.salontoday.com%2F&href=https%3A%2F%2Fwww.salontoday.com%2F&dt=Salon%20Today%20%7C%20Business%20Ideas%20for%20Salon%20Owners%20%26%20Managers&dbg=0&cap=tc%3D0%26ab%3D0&inst=1&jsl=1&prod=undefined&lng=en&ogt=image%2Curl%2Ctype%3Darticle%2Cdescription%2Ctitle&pc=men&pub=ra-4e9dd8b50d2c48cf&ssl=1&sid=60524eb7ccf6a728&srf=0.01&ver=300&xck=0&xtr=0&og=title%3DSalon%2520Today%2520%257C%2520Business%2520Ideas%2520for%2520Salon%2520Owners%2520%2526%2520Managers%26description%3DSalon%2520Today%2520drives%2520salon%2520owner%2520success%2520by%2520sharing%2520peer-based%2520best%2520practices%2520on%2520marketing%252C%2520technology%252C%2520management%252C%2520education%2520and%2520design.%2520Grow%2520your%2520business!%26type%3Darticle%26url%3Dhttps%253A%252F%252Fwww.salontoday.com%252F%26image%3Dhttps%253A%252F%252Fbeautyimages.bobitstudios.com%252Fupload%252Fsalon-today%252Fst-og-__-1200x630-s.png&csi=undefined&rev=v8.28.8-wp&ct=1&xld=1&xd=1
5274
84
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://salontoday.com/
http/1.1
0
147.43499993347
930
0
301
text/html
http://www.salontoday.com/
http/1.1
148.04599992931
232.0390001405
767
0
301
https://www.salontoday.com/
h2
232.54500003532
488.81600005552
19838
122148
200
text/html
Document
https://ajax.googleapis.com/ajax/libs/jquery/3.1.1/jquery.min.js
h2
507.39899999462
515.92799997889
30950
86709
200
text/javascript
Script
https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css
h2
510.16800012439
575.86600002833
22077
155758
200
text/css
Stylesheet
https://use.typekit.net/vvp4gbn.css
h2
510.34400006756
638.7640000321
1205
4661
200
text/css
Stylesheet
https://kit.fontawesome.com/786a666894.js
h2
510.45699999668
558.9570000302
4922
10915
200
text/javascript
Script
https://www.salontoday.com/content/css/main.css?v=2021031711
h2
510.56300010532
586.2789999228
12482
74429
200
text/css
Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/css/swiper.min.css
h2
511.01800007746
543.73100004159
3720
19778
200
text/css
Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/js/swiper.min.js
h2
511.206000112
568.64599999972
30031
127934
200
application/javascript
Script
https://www.google.com/recaptcha/api.js
h2
511.33799995296
520.3230001498
1152
850
200
text/javascript
Script
https://www.salontoday.com/content/css/newsletter-block.css
h2
511.50000002235
591.61700005643
1578
3469
200
text/css
Stylesheet
https://www.salontoday.com/content/css/nag-block.css
h2
511.71200000681
574.41499992274
1530
3097
200
text/css
Stylesheet
https://www.salontoday.com/content/css/videos-block.css
h2
512.02300004661
585.74500004761
1670
3378
200
text/css
Stylesheet
https://www.salontoday.com/content/css/article-block.css
h2
512.12300010957
600.74199992232
1547
3846
200
text/css
Stylesheet
https://www.salontoday.com/content/css/trending-side-widget.css
h2
512.43000011891
571.22400007211
1194
1467
200
text/css
Stylesheet
https://www.salontoday.com/content/css/form.css
h2
512.71299994551
585.10400005616
1481
3019
200
text/css
Stylesheet
https://www.salontoday.com/content/css/homepage.css
h2
512.93399999849
694.95399994776
1477
2915
200
text/css
Stylesheet
https://www.salontoday.com/content/css/sites/st2019/style.css?v=2021031711
h2
513.18900007755
592.51899993978
8296
51541
200
text/css
Stylesheet
https://www.googletagservices.com/tag/js/gpt.js
h2
839.92800000124
867.76700010523
20518
60039
200
text/javascript
Script
https://www.salontoday.com/js?v=ucgMfcxm52Xx2T_zVACVuQjqhSSGrp5yRA61w61n0Dw1
h2
513.27700004913
742.2690000385
19797
67579
200
text/javascript
Script
https://cdnjs.cloudflare.com/ajax/libs/postscribe/2.0.8/postscribe.min.js
h2
513.3780001197
544.76099996828
6272
17908
200
application/javascript
Script
https://cdn.blueconic.net/bobit.js
h2
840.30900010839
946.59300008789
40436
133468
200
text/javascript
Script
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021-__-146x200-a.jpg
h2
840.60800005682
982.96799999662
13343
12068
200
image/jpeg
Image
https://sc.bobitstudios.com/logos/st.svg?v=1
h2
840.98200011067
945.44799998403
2258
3033
200
image/svg+xml
Image
https://beautyimages.bobitstudios.com/upload/salon-today/content/navigationitemwithparts/2020-06/ms-jobs-logo-__-200x200-a.jpg
h2
841.11799998209
988.40299993753
6315
5054
200
image/jpeg
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Centre-JimPacifico-__-200x200-a.jpg
h2
841.53500013053
966.97599999607
55492
54258
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Capture-32-__-200x200-a.JPG
h2
841.84799995273
988.96099999547
25510
24278
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/CarlosValenzuelahiresapril2017-__-200x200-a.jpeg
h2
842.01900009066
957.09399995394
56142
54906
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Website1-__-200x200-a.jpg
h2
842.14600012638
972.30200003833
35110
33870
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/NAW-9012-__-200x200-a.jpg
h2
842.29000005871
971.97400010191
59206
57964
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/create-a-video-__-200x200-a.jpg
h2
842.44900010526
988.59600001015
66870
65642
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/photosquared-__-200x200-a.jpg
h2
842.61399996467
967.28400001302
57249
56019
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/4f3a3396-__-200x200-a.jpg
h2
842.89400000125
984.39500015229
80532
79304
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/GettyImageforShortcuts-__-200x200-a.jpg
h2
843.05400005542
958.55600014329
72803
71561
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/24hrbookingtrend003-2-__-200x200-a.png
h2
843.18900015205
989.0960000921
13619
12381
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Kenra-Color-Voice-Assistant-__-200x200-a.jpg
h2
843.46200013533
965.42100002989
41018
39778
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/STARRING2-1-__-200x200-a.jpg
h2
844.1800000146
949.89400007762
58173
56941
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/EntranceStations4473-__-200x200-a.jpg
h2
844.34600011446
970.48100014217
74986
73748
200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Francesca-TB-1-__-200x200-a.png
h2
844.47899996303
970.23999993689
60678
59438
200
image/png
Image
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https://pagead2.googlesyndication.com/pagead/gen_204?id=sodar2&v=221&t=2&li=gpt_2021031101&jk=3155515153396431&bg=!wcKlwobNAAbUo7L91KM7ACkAdvg8WlTMbPCbbNAvb_kC4oqGPKzGOR1Bahl9-xELzN4o7xQ-7HIVogIAAAJCUgAAAENoAQcKAOFAsLU79qjRSPc-HX9n6Gsv7WktdmI3UPGLxkyN8KgTAqrqLLuIDzesGvfqol654EdK0VBoK5XKiGYSkvnkMGhANtMDwDP93vF3fTWSpI9Js5B5XeqdVe8gkucZZzWK0FKTZOwIJg9wGAPn1aH7pOy3kLbaqbhwF2OUdbA7dKihONpjwxztE3XTsCNYKxIAjI9n645NGnrfzjO8BdchZB7S2P6PSZbWplZGqT6D3zEa6goFsGSjoxPl3M2cap9fBSun-DpmV7bZqk4W0YUm2SNuPyz0UjaPHashnzAOmnjWsVKZAeJ8Dt7JsUlXfujdrGcHNt5vPhiQqzf4SlSIX81uAQQZFycK5mNPNZ7ENNoi8hF4pYqzx9BxZiAQ60JCaidQ642xpyoHiA_7IurUNheU0awAbV8R-K7m06Eu5kcRRHXBb7KV81jeC5r-0llJQQgzAd63_KE__O0Dmu1457944A0APe2thhywm1_fBc6eiZEB9wkX0xy_IJfPV3uQR5AbGnUEXBrzvXYjckTxVMrV--4iyw2JF10y5hVDPCFBiPbt4QkDNSHr8Iz2NfJNwsJRWU3fKnrzUgqRx8FtODclj72LP1T2jGBenRaaX5DBrtwa3RRIm3a8Af-tIRBjYbRYlT3YYQZtIp2496KMDK2NbffK6iEpyX2hVfe599GvH9sA8fea05UP3ZDCjqJUfm-qtybzBObsgh8HAx3TMkX8bG9GR73e6_7fjoP37isQkxeub9f1ihOv7xouDAcDvaJ4dAJtHiyUrmWAtfmngbId3-qcVuDFDN5FXLhCTaf4TEePxqKo-ndONEBkGyvn7x2shU2HKb2iQmNKoap0LctOyGBMtGe0Km7a38SsXPlBdcwkKrf3j4lFbLBY7cKDGcQf_-g3BgmdSSxX_8JdsHcTrPbhjex-gRHVvHlAeO-05xXf5_qazw
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image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
533.217
8.51
546.712
8.627
555.356
6.568
582.247
16.567
619.776
5.843
707.869
24.824
789.781
25.784
816.067
6.429
822.645
84.356
907.032
283.609
1206.86
7.439
1217.09
13.184
1233.867
58.688
1292.575
48.338
1341.7
37.702
1379.454
5.831
1385.304
5.318
1430.295
49.675
1482.142
6.131
1507.945
5.081
1513.168
7.019
1521.785
5.618
1527.415
51.307
1588.84
45.908
1636.297
52.626
1697.822
7.673
1708.849
17.025
1725.903
195.704
1921.963
12.04
1934.402
60.691
1995.124
19.799
2015.16
109.427
2124.718
9.722
2136.556
67.469
2217.48
8.404
2230.549
65.514
2296.094
26.51
2330.022
48.599
2389.212
12.427
2401.812
329.814
2731.737
54.322
2787.114
7.419
2799.778
96.037
2895.846
112.44
3008.348
11.274
3019.838
310.631
3330.969
54.391
3386.382
135.986
3522.601
179.789
3705.651
7.287
3714.76
405.161
4119.95
7.112
4127.564
53.013
4187.505
43.085
4230.649
52.54
4289.774
8.954
4309.489
7.812
4321.253
574.545
4895.893
10.923
4912.981
5.835
4919.513
15.936
4937.339
51.695
4989.076
37.245
5080.279
301.914
5387.912
195.587
5585.262
5.888
5591.459
194.481
5786.077
5.705
5795.23
7.147
5806.244
294.948
6105.729
186.03
6291.854
8.809
6304.657
9.192
6327.763
9.413
6347.177
33.787
6381.774
7.841
6422.488
64.326
6495.917
103.56
6624.613
93.246
6718.223
5.704
6723.975
63.932
6815.1
84.199
6899.379
13.659
6917.638
685.425
7603.67
5.065
7612.933
10.107
7638.074
41.055
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41.751
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12.847
7739.011
40.87
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109.361
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8.073
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5.09
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52.979
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15.024
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67.331
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5.905
8316.27
44.969
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18.103
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13.435
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8.283
8436.223
60.771
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45.77
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31.645
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5.458
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25.11
8617.346
5.026
8622.408
63.641
8696.179
16.595
8789.424
8.738
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5.183
8824.207
56.348
8889.907
18.475
8909.723
6.588
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5.139
8930.368
54.064
8984.991
5.69
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13.998
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13.424
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55.185
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8.388
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14.441
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26.108
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15.594
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8.739
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Metrics

First Contentful Paint — 1.1 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 2.1 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 1.1 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 390 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Salontoday.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css
22077
350
https://use.typekit.net/vvp4gbn.css
1205
230
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/css/swiper.min.css
3720
230
https://ajax.googleapis.com/ajax/libs/jquery/3.1.1/jquery.min.js
30950
390
https://kit.fontawesome.com/786a666894.js
4922
230
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/js/swiper.min.js
30031
200
https://www.google.com/recaptcha/api.js
1152
230
https://www.salontoday.com/js?v=ucgMfcxm52Xx2T_zVACVuQjqhSSGrp5yRA61w61n0Dw1
19797
200
Properly size images — Potential savings of 343 KiB
Images can slow down the page's load time. Salontoday.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021.jpg
334308
332141
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021-__-150x200-a.jpg
13007
9755
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021-__-146x200-a.jpg
12068
8979
Remove unused JavaScript — Potential savings of 430 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.gstatic.com/recaptcha/releases/a7xT2d71Jli62wQMfeUUrLcO/recaptcha__en.js
133302
103770
https://s7.addthis.com/js/300/addthis_widget.js
116721
59443
https://connect.facebook.net/signals/config/1432088600370140?v=2.9.33&r=stable
72351
53732
https://bobit.blueconic.net/plugin/library/dee235b9e58037ff7e12d67a0e282574
86466
51785
https://olytics.omeda.com/olytics/js/v3/p/olytics.min.js
74828
49472
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031101.js
102845
48473
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78023
40968
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html
72197
32952
Efficiently encode images — Potential savings of 310 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/14719117140775233477?
240020
155785
https://tpc.googlesyndication.com/simgad/13435781526874130616
170989
113988
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/suite-caroline-3-__-205x205-a.jpg
40338
24638
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/arcadia-marbletop-whitestation-mirrorless-__-205x205-a.jpg
16972
12660
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/air-purifier-__-205x205-a.jpg
25193
10761
Avoid multiple page redirects — Potential savings of 380 ms
Redirects can cause additional delays before the page can begin loading. Salontoday.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://salontoday.com/
190
http://www.salontoday.com/
190
https://www.salontoday.com/
0

Diagnostics

Avoid an excessive DOM size — 1,120 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1120
Maximum DOM Depth
Digital Edition
15
Maximum Child Elements
body
39

Metrics

Speed Index — 5.4 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 6.7 s
The time taken for the page to become fully interactive.
Total Blocking Time — 2,660 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.315
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 6.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 340 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 180 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive salontoday.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Serve images in next-gen formats — Potential savings of 2,177 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/14719117140775233477?
240020
198118
https://beautyimages.bobitstudios.com/upload/salon-today/content/resources/960x530_salonshare_slider-__-960x530-a.png
289196
172728
https://tpc.googlesyndication.com/simgad/13435781526874130616
170989
139773
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/minerva-new-barber-__-410x410-a.png
106946
92572
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021.jpg
334308
84790
https://tpc.googlesyndication.com/simgad/2885253745286896018
97229
83565
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/fb_sustainabilitygiveaway_1080_pink-__-410x410-a.png
89982
69574
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/4f3a3396-__-200x200-a.jpg
79304
67540
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/EntranceStations4473-__-200x200-a.jpg
73748
63436
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/isse-__-205x205-a.png
76132
62954
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Ludic-frontdesk-__-200x200-a.jpg
74206
62636
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/brit-thrivers-society-live-1-__-205x205-a.png
71647
62031
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/GettyImageforShortcuts-__-200x200-a.jpg
71561
61327
https://tpc.googlesyndication.com/simgad/4659118119737995687
75544
59362
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Penzone1-__-200x200-a.jpg
69815
59137
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65642
56904
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/TakaraBelmont-RicheSysteminaSalon-__-200x200-a.jpg
62798
55194
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/held-mockup-__-205x205-a.png
62161
54513
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Francesca-TB-1-__-200x200-a.png
59438
52078
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/NAW-9012-__-200x200-a.jpg
57964
50660
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/photosquared-__-200x200-a.jpg
56019
50015
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/STARRING2-1-__-200x200-a.jpg
56941
49707
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Centre-JimPacifico-__-200x200-a.jpg
54258
49154
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/CarlosValenzuelahiresapril2017-__-200x200-a.jpeg
54906
48150
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/wella-we-create-__-205x205-a.png
42827
36237
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Kenra-Color-Voice-Assistant-__-200x200-a.jpg
39778
34364
https://tpc.googlesyndication.com/simgad/9578235901535478368?
40642
33618
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/MichelePelafas-NailPolishDisplay-__-200x200-a.jpg
32000
29706
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Website1-__-200x200-a.jpg
33870
28514
https://beautyimages.bobitstudios.com/upload/modern-salon/content/navigationitemwithparts/event-logos/artist-session-square-__-200x200-a.png
33090
28484
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/suite-caroline-3-__-205x205-a.jpg
40338
28122
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/960x530_stamp-banner2020-__-960x530-a.jpg
102805
27715
https://beautyimages.bobitstudios.com/upload/salon-today/content/navigationitemwithparts/ebook-covers/sticky-situations-__-200x200-a.png
32425
25543
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/retail-report-__-205x205-a.png
33390
25340
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Capture-32-__-200x200-a.JPG
24278
19868
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/slideout_960x530_st_200_banner-__-960x530-a.jpg
93240
18662
https://beautyimages.bobitstudios.com/upload/950x529_homeslider_techguide_promos-1-__-960x530-a.jpg
78005
17977
https://beautyimages.bobitstudios.com/upload/modern-salon/content/navigationitemwithparts/event-logos/dds_logo-square-__-200x200-a.png
21082
16536
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/arcadia-marbletop-whitestation-mirrorless-__-205x205-a.jpg
16972
15048
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/mar21/rachel-dangelo-__-410x410-tc.jpg
46269
14407
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/air-purifier-__-205x205-a.jpg
25193
14359
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/24hrbookingtrend003-2-__-200x200-a.png
12381
9157

Diagnostics

Avoid enormous network payloads — Total size was 5,638 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021.jpg
335633
https://beautyimages.bobitstudios.com/upload/salon-today/content/resources/960x530_salonshare_slider-__-960x530-a.png
290463
https://tpc.googlesyndication.com/simgad/14719117140775233477?
240658
https://tpc.googlesyndication.com/simgad/14719117140775233477?
240657
https://tpc.googlesyndication.com/simgad/13435781526874130616
171614
https://www.gstatic.com/recaptcha/releases/a7xT2d71Jli62wQMfeUUrLcO/recaptcha__en.js
133302
https://s7.addthis.com/js/300/addthis_widget.js
116721
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/minerva-new-barber-__-410x410-a.png
108217
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/960x530_stamp-banner2020-__-960x530-a.jpg
104081
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031101.js
102845
Serve static assets with an efficient cache policy — 100 resources found
Salontoday.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://sc.bobitstudios.com/fonts/fontawesome/webfonts/fa-light-300.woff2
0
62565
https://sc.bobitstudios.com/fonts/fontawesome/webfonts/fa-regular-400.woff2
0
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https://sc.bobitstudios.com/fonts/fontawesome/webfonts/fa-brands-400.woff2
0
55460
https://sc.bobitstudios.com/fonts/fontawesome/webfonts/fa-solid-900.woff2
0
50424
https://sc.bobitstudios.com/logos/nls-white.svg
0
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https://srv-2021-03-17-18.pixel.parsely.com/plogger/?rand=1616006839696&plid=324221&idsite=salontoday.com&url=https%3A%2F%2Fwww.salontoday.com%2F&urlref=&screen=800x600%7C800x600%7C24&data=%7B%7D&sid=1&surl=https%3A%2F%2Fwww.salontoday.com%2F&sref=&sts=1616006839677&slts=0&title=Salon+Today+%7C+Business+Ideas+for+Salon+Owners+%26+Managers&date=Wed+Mar+17+2021+11%3A47%3A19+GMT-0700+(Pacific+Daylight+Time)&action=pageview&pvid=6291755&u=pid%3D252c675ca77f212bf5d6a6280784f2aa
0
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https://v1.addthisedge.com/live/boost/ra-4e9dd8b50d2c48cf/_ate.track.config_resp
57000
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https://s7.addthis.com/js/300/addthis_widget.js
600000
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https://cdn.blueconic.net/bobit.js
600000
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https://connect.facebook.net/signals/config/1432088600370140?v=2.9.33&r=stable
1200000
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1200000
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1800000
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1800000
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1800000
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1800000
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1800000
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Reduce JavaScript execution time — 6.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031101.js
2181.009
1635.429
130.298
https://www.salontoday.com/
1280.229
280.443
8.008
https://cdn.blueconic.net/bobit.js
1011.578
959.623
3.813
Unattributable
819.98999999998
12.855
0.228
https://tpc.googlesyndication.com/sodar/sodar2/221/runner.html
452.336
435.199
4.13
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
411.446
320.577
17.716
https://securepubads.g.doubleclick.net/pagead/js/rum.js
323.295
144.585
52.388
https://s7.addthis.com/js/300/addthis_widget.js
314.531
256.561
11.247
https://olytics.omeda.com/olytics/js/v3/p/olytics.min.js
294.178
272.689
10.907
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
266.441
223.361
6.054
https://www.google-analytics.com/analytics.js
213.084
166.657
1.66
https://connect.facebook.net/signals/config/1432088600370140?v=2.9.33&r=stable
195.725
188.076
5.948
https://cdn.parsely.com/keys/salontoday.com/p.js
136.538
134.165
1.749
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
108.158
98.2
5.265
https://www.googletagmanager.com/gtm.js?id=GTM-MDJJBWF
97.762
84.944
4.114
https://cdnjs.cloudflare.com/ajax/libs/postscribe/2.0.8/postscribe.min.js
89.532
20.741
7.667
https://ajax.googleapis.com/ajax/libs/jquery/3.1.1/jquery.min.js
89.355
56.249
1.833
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84.858
76.447
5.816
https://kit.fontawesome.com/786a666894.js
78.973
73.208
1.219
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70.596
19.169
49.886
https://connect.facebook.net/en_US/fbevents.js
60.691
57.543
2.208
https://pagead2.googlesyndication.com/bg/Ttnmja7GWy_egJOPMyxoEySbUmHRsVi1cDV04sNKFMM.js
56.176
54.528
0.873
https://olytics.omeda.com/olytics/css/v3/p/olytics.css
53.013
0
0
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1065905856/?random=1616006839208&cv=9&fst=1616006839208&num=1&guid=ON&resp=GooglemKTybQhCsO&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg330&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fwww.salontoday.com%2F&tiba=Salon%20Today%20%7C%20Business%20Ideas%20for%20Salon%20Owners%20%26%20Managers&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
51.701
50.59
0.727
Minimize main-thread work — 8.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
5727.3090000001
Other
1091.134
Style & Layout
784.712
Script Parsing & Compilation
363.521
Rendering
349.712
Garbage Collection
306.273
Parse HTML & CSS
297.816
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://sc.bobitstudios.com/fonts/fontawesome/webfonts/fa-solid-900.woff2
238.23200003244
https://sc.bobitstudios.com/fonts/fontawesome/webfonts/fa-brands-400.woff2
295.21599994041
https://sc.bobitstudios.com/fonts/fontawesome/webfonts/fa-light-300.woff2
232.02600004151
https://sc.bobitstudios.com/fonts/fontawesome/webfonts/fa-regular-400.woff2
200.35800011829
https://use.typekit.net/af/795dd6/00000000000000003b9b0ba8/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n6&v=3
27.763999998569
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,630 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
1555188
1161.869
SHOW DETAILS
225052
139.003
SHOW DETAILS
98848
126.267
SHOW DETAILS
20858
111.435
SHOW DETAILS
20838
82.861
SHOW DETAILS
31921
10.497
SHOW DETAILS
164252
0
SHOW DETAILS
81015
0
SHOW DETAILS
64225
0
SHOW DETAILS
40023
0
SHOW DETAILS
22077
0
SHOW DETAILS
20852
0
SHOW DETAILS
3339
0
SHOW DETAILS
1391
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
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Resources To Help You Through COVID-19
https://beautyimages.bobitstudios.com/upload/salon-today/content/resources/960x530_salonshare_slider-__-960x530-a.png
Resources To Help You Through COVID-19
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/minerva-new-barber-__-410x410-a.png
Minerva Beauty Launches New Configurable Barber Wet Station
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/960x530_stamp-banner2020-__-960x530-a.jpg
Join The STAMP Program!
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/slideout_960x530_st_200_banner-__-960x530-a.jpg
Salon Today 200, Apply Today!
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/slideout_960x530_st_200_banner-__-960x530-a.jpg
Salon Today 200, Apply Today!
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GIVEAWAY: Salon Sustainability Package Worth $2,230
https://beautyimages.bobitstudios.com/upload/950x529_homeslider_techguide_promos-1-__-960x530-a.jpg
See our technology roundup!
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/mar21/rachel-dangelo-__-410x410-tc.jpg
Rachel D'Angelo, director of client and partner relations at Rosy Salon Softwar…
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Latest cover of Salon Today
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img
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021.jpg
img
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/isse-__-205x205-a.png
ISSE Digital Experience 2021 Education Lineup Announced
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Everything to Know About the Thrivers Society Live 2021 Digital Summit
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How Technology is Driving an Aesthetics Revolution
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/wella-we-create-__-205x205-a.png
What to Expect at We Create, Wella Company's Free Virtual Event
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/suite-caroline-3-__-205x205-a.jpg
Salon Tour: Suite Caroline’s Artistic Loft in the Heart of SoHo
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Report: Customer Satisfaction in Retail Falls to Lowest Point Since 2015
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/air-purifier-__-205x205-a.jpg
The AirBox Peak Series-S at The Gallery in Mount Pleasant, SC.
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The Minerva Designer Series Sets the Stage for a Luxurious Client Experience
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/steve-hightower-outdoor-__-205x205-a.jpg
7 Examples of How Art Can Enhance the Client Experience
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2019-10/anne-nov-dec-2019/she-shed-living_hollys-shed-ext-__-205x205-a.jpg
The Sweetest Little "She Shed" Salon
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-02/matrix-image-__-205x205-a.jpg
Introducing the New Matrix: Where Everyone Belongs and All Hair Types Are Welco…
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/b-hive-organic-__-205x205-a.jpg
James and Angela Alba, owners of The B Hive Salon in Hillsdale, NJ.
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/v-2-__-205x205-a.jpg
Tips for Making Luxury Look Effortless
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/videosq-__-205x205-a.jpg
Strategies for Boosting Your Salon's Video SEO
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/cover-1-__-205x205-a.jpg
4 Reasons Your Salon Should Offer Online Booking
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/jan2021/image-by-firmbee-from-pixabay-__-205x205-a.jpg
The right technology tools can make managing your salon easier.
https://sc.bobitstudios.com/logos/ms-white.svg
Serving Salon Professionals
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/braintap-doctor-__-205x205-a.jpg
5 Ways to Reboot Your Brain After One Year of COVID Anxiety and Stress
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/beaulieu-__-205x205-a.jpg
Renowned Economist Alan Beaulieu to Address Industry through ISBN Webinar
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/randco-hair-mail-logo-__-205x205-a.jpg
R+Co Expands Affiliate Program With HAIR MAIL
https://sc.bobitstudios.com/logos/ntna-white.svg
Serving Nail Artists
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/karla-lopez-martinez-__-205x205-tc.jpg
How 2020 is Shaping Consumer Behavior in 2021
https://sc.bobitstudios.com/logos/st-white.svg
Salon Today Logo
https://sc.bobitstudios.com/logos/st-white.svg
Serving Salon Owners & Managers
https://sc.bobitstudios.com/logos/nls-white.svg
Serving Nail Care Professionals
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjss1_7fgE8Gvz4OdNH17J0uYUehl4G4AVICUNOcE5VU7dFwPfla3wU8GJPMcWefIAZrzlPCKCZSUo44HyB6qyFcbBDCSA509VS5naWUduaPu8-QUxOn0-VPHUrp9Weqe-yK9YmCy0k1cmcP33sVnZc-ilmP9KlZqS2iy_cpba-r5uD_DEuUipiuHm1xr2JsNuWC4OSN717ULM6SBgJOPMpUSWDN8VwdJudccntLREa3Kvfqfzw8Ykj-iA8Qe_UiphMSZ5pW2mmSINC1E_ARx_PvVpY1uh0etAi-9myDn0Sif0hdmr2H3RRr0Z-kPfw&sai=AMfl-YQJwAH6R3MGzNZIqW5-3WFFZHVcVvi-4MAKdyE6Op70s4iMLOCJ2Ymfk46PpimC0-0W1nMsudjbG1Bk9qzjaI9PvULsh63f3VA7ub7OOs4Qa02CC7uKrvBcSs8s7LY&sig=Cg0ArKJSzPyv9PBtgzl6EAE&urlfix=1&adurl=https://tpc.googlesyndication.com/simgad/9578235901535478368?
Sustainability Makeover Giveaway
80

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of salontoday.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Salontoday.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
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ARIA

ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements
Search …

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements
iframe
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Resource Center
Events
Technology
News
Design
Wellness
Technology
Technology
Salon Management
News
Design
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Design
Events
News
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Technology
News
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Internationalization and localization

`<html>` element does not have a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
Failing Elements
html

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that salontoday.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.0.0
jQuery
3.1.1
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/js/swiper.min.js
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/js/swiper.min.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://salontoday.com/
Allowed
http://www.salontoday.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 6 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
3
Medium
SHOW DETAILS
3
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
SHOW DETAILS
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
SHOW DETAILS
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
SHOW DETAILS
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
ReferenceError: $ is not defined at Object.init (<anonymous>:16:25) at <anonymous>:157:29
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for salontoday.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of salontoday.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
36

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of salontoday.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of salontoday.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 53
Performance 9
Accessibility 80
Best Practices 60
SEO 83
Progressive Web App 33
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.salontoday.com/
Updated: 17th March, 2021

1.70 seconds
First Contentful Paint (FCP)
57%
32%
11%

0.25 seconds
First Input Delay (FID)
4%
93%
3%

Simulate loading on mobile
9

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for salontoday.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Defer offscreen images — Potential savings of 833 KiB
Time to Interactive can be slowed down by resources on the page. Salontoday.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/4f3a3396-__-200x200-a.jpg
79304
79304
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/EntranceStations4473-__-200x200-a.jpg
73748
73748
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/GettyImageforShortcuts-__-200x200-a.jpg
71561
71561
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/create-a-video-__-200x200-a.jpg
65642
65642
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/TakaraBelmont-RicheSysteminaSalon-__-200x200-a.jpg
62798
62798
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Francesca-TB-1-__-200x200-a.png
59438
59438
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/NAW-9012-__-200x200-a.jpg
57964
57964
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/STARRING2-1-__-200x200-a.jpg
56941
56941
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/photosquared-__-200x200-a.jpg
56019
56019
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/CarlosValenzuelahiresapril2017-__-200x200-a.jpeg
54906
54906
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Centre-JimPacifico-__-200x200-a.jpg
54258
54258
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Kenra-Color-Voice-Assistant-__-200x200-a.jpg
39778
39778
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Website1-__-200x200-a.jpg
33870
33870
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Capture-32-__-200x200-a.JPG
24278
24278
https://beautyimages.bobitstudios.com/upload/modern-salon/content/navigationitemwithparts/event-logos/dds_logo-square-__-200x200-a.png
21082
21082
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/24hrbookingtrend003-2-__-200x200-a.png
12381
12381
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021-__-146x200-a.jpg
12068
12068
https://beautyimages.bobitstudios.com/upload/salon-today/content/navigationitemwithparts/2020-06/ms-jobs-logo-__-200x200-a.jpg
5054
5054
https://sc.bobitstudios.com/logos/ms-white.svg
3830
3830
https://sc.bobitstudios.com/logos/ntna-white.svg
3206
3206
https://sc.bobitstudios.com/logos/st-white.svg
2289
2289
https://sc.bobitstudios.com/logos/st.svg
2258
2258
Minify CSS — Potential savings of 6 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Salontoday.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.salontoday.com/content/css/main.css?v=2021031711
12472
3685
https://www.salontoday.com/content/css/sites/st2019/style.css?v=2021031711
8292
2931
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Salontoday.com should consider minifying JS files.
Remove unused CSS — Potential savings of 104 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Salontoday.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
/*! * Font Awesome Pro 5.15.2 by @fontawesome - https://fontawesome.com * License - https://fontaw...
73929
73782
https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css
22077
21249
https://www.salontoday.com/content/css/main.css?v=2021031711
12472
11458
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 210 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.salontoday.com/
207.375
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Salontoday.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 20 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1432088600370140?v=2.9.33&r=stable
12009
https://cdn.parsely.com/keys/salontoday.com/p.js
7933
https://cdnjs.cloudflare.com/ajax/libs/postscribe/2.0.8/postscribe.min.js
70
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
58
https://s7.addthis.com/js/300/addthis_widget.js
54
https://www.salontoday.com/js?v=ucgMfcxm52Xx2T_zVACVuQjqhSSGrp5yRA61w61n0Dw1
49
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/fb_sustainabilitygiveaway_1080_pink-__-410x410-a.png
0

Diagnostics

Avoid chaining critical requests — 29 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Salontoday.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 4 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
gpt-tag-load
Mark
1349.531
gpt-first-ad-request
Mark
1429.39
gpt-first-ad-render
Mark
1917.507
addthis.render_toolbox
Mark
2708.124
Keep request counts low and transfer sizes small — 198 requests • 5,496 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
198
5628326
Image
85
3869175
Script
40
1164831
Font
10
325765
Other
41
140683
Stylesheet
18
75678
Document
4
52194
Media
0
0
Third-party
180
5546256
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
GIVEAWAY: Salon Sustainability Package Worth $2,230
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Salon Management Why You Need a Mentor and Where to Find One
0.20629763576176
Style Minerva Beauty Launches New Configurable Barber Wet Station
0.17158064516129
GIVEAWAY: Salon Sustainability Package Worth $2,230
0.15291330645161
Brought To You By Vish GIVEAWAY: Salon Sustainability Package Worth $2,230 Salo…
0.076245144468365
Why You Need a Mentor and Where to Find One
0.061165322580645
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://bobit.blueconic.net/plugin/library/dee235b9e58037ff7e12d67a0e282574
16184
924
https://kit.fontawesome.com/786a666894.js
13316
503
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
18020
440
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031501.js?31060486
11097
398
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
18460
384
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
18844
366
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
17657
363
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031501.js?31060486
12917
297
https://olytics.omeda.com/olytics/js/v3/p/olytics.min.js
14016
258
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
19210
230
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031501.js?31060486
10877
220
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031501.js?31060486
11760
194
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
17333
178
https://www.salontoday.com/
2058
158
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031501.js?31060486
11495
155
https://kit.fontawesome.com/786a666894.js
4920
150
https://connect.facebook.net/signals/config/1432088600370140?v=2.9.33&r=stable
13819
128
https://cdn.parsely.com/keys/salontoday.com/p.js
9587
110
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html#rand=0.40561148914686895&iit=1616006881449&tmr=load%3D1616006881376%26core%3D1616006881426%26main%3D1616006881442%26ifr%3D1616006881453&cb=0&cdn=0&md=0&kw=&ab=-&dh=www.salontoday.com&dr=&du=https%3A%2F%2Fwww.salontoday.com%2F&href=https%3A%2F%2Fwww.salontoday.com%2F&dt=Salon%20Today%20%7C%20Business%20Ideas%20for%20Salon%20Owners%20%26%20Managers&dbg=0&cap=tc%3D0%26ab%3D0&inst=1&jsl=1&prod=undefined&lng=en&ogt=image%2Curl%2Ctype%3Darticle%2Cdescription%2Ctitle&pc=men&pub=ra-4e9dd8b50d2c48cf&ssl=1&sid=60524ee1ee0bf6c4&srf=0.01&ver=300&xck=0&xtr=0&og=title%3DSalon%2520Today%2520%257C%2520Business%2520Ideas%2520for%2520Salon%2520Owners%2520%2526%2520Managers%26description%3DSalon%2520Today%2520drives%2520salon%2520owner%2520success%2520by%2520sharing%2520peer-based%2520best%2520practices%2520on%2520marketing%252C%2520technology%252C%2520management%252C%2520education%2520and%2520design.%2520Grow%2520your%2520business!%26type%3Darticle%26url%3Dhttps%253A%252F%252Fwww.salontoday.com%252F%26image%3Dhttps%253A%252F%252Fbeautyimages.bobitstudios.com%252Fupload%252Fsalon-today%252Fst-og-__-1200x630-s.png&csi=undefined&rev=v8.28.8-wp&ct=1&xld=1&xd=1
10344
110
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031501.js?31060486
11650
110
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://salontoday.com/
http/1.1
0
313.04499995895
937
0
301
text/html
http://www.salontoday.com/
http/1.1
313.79899987951
373.41899983585
749
0
301
https://www.salontoday.com/
h2
374.16099989787
580.53999999538
19760
122148
200
text/html
Document
https://ajax.googleapis.com/ajax/libs/jquery/3.1.1/jquery.min.js
h2
600.88200005703
607.19599993899
30950
86709
200
text/javascript
Script
https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css
h2
601.10599990003
638.61200003885
22077
155758
200
text/css
Stylesheet
https://use.typekit.net/vvp4gbn.css
h2
601.38999996707
621.29599996842
1205
4661
200
text/css
Stylesheet
https://kit.fontawesome.com/786a666894.js
h2
601.6529998742
633.98899999447
4922
10915
200
text/javascript
Script
https://www.salontoday.com/content/css/main.css?v=2021031711
h2
602.01899986714
699.02900001034
12472
74429
200
text/css
Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/css/swiper.min.css
h2
602.29399986565
625.69999997504
3718
19778
200
text/css
Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/js/swiper.min.js
h2
602.86199999973
624.97100001201
30035
127934
200
application/javascript
Script
https://www.google.com/recaptcha/api.js
h2
603.08400006033
618.80799988285
1152
850
200
text/javascript
Script
https://www.salontoday.com/content/css/newsletter-block.css
h2
603.28199993819
678.95799991675
1578
3469
200
text/css
Stylesheet
https://www.salontoday.com/content/css/nag-block.css
h2
603.46899996512
660.55799997412
1538
3097
200
text/css
Stylesheet
https://www.salontoday.com/content/css/videos-block.css
h2
603.61599992029
659.21600000001
1670
3378
200
text/css
Stylesheet
https://www.salontoday.com/content/css/article-block.css
h2
603.82899991237
656.78399987519
1545
3846
200
text/css
Stylesheet
https://www.salontoday.com/content/css/trending-side-widget.css
h2
604.07099989243
681.70199985616
1198
1467
200
text/css
Stylesheet
https://www.salontoday.com/content/css/form.css
h2
604.22099987045
627.01799999923
1483
3019
200
text/css
Stylesheet
https://www.salontoday.com/content/css/homepage.css
h2
604.50299992226
640.20300004631
1480
2915
200
text/css
Stylesheet
https://www.salontoday.com/content/css/sites/st2019/style.css?v=2021031711
h2
604.76899985224
672.01599990949
8292
51541
200
text/css
Stylesheet
https://www.googletagservices.com/tag/js/gpt.js
h2
826.35200000368
833.34299991839
20519
60039
200
text/javascript
Script
https://www.salontoday.com/js?v=ucgMfcxm52Xx2T_zVACVuQjqhSSGrp5yRA61w61n0Dw1
h2
605.10100005195
739.90599997342
19629
67579
200
text/javascript
Script
https://cdnjs.cloudflare.com/ajax/libs/postscribe/2.0.8/postscribe.min.js
h2
605.44499987736
624.07699995674
6272
17908
200
application/javascript
Script
https://cdn.blueconic.net/bobit.js
h2
854.23099994659
894.9019999709
40437
133468
200
text/javascript
Script
https://beautyimages.bobitstudios.com/upload/st-covers/fc2_st200_spg2021-__-146x200-a.jpg
h2
854.40499987453
926.13200005144
13349
12068
200
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Image
https://sc.bobitstudios.com/logos/st.svg?v=1
h2
854.5649999287
918.20800001733
2258
3033
200
image/svg+xml
Image
https://beautyimages.bobitstudios.com/upload/salon-today/content/navigationitemwithparts/2020-06/ms-jobs-logo-__-200x200-a.jpg
h2
854.78900000453
911.7799999658
6317
5054
200
image/jpeg
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Centre-JimPacifico-__-200x200-a.jpg
h2
854.9790000543
955.73000004515
55492
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200
image/png
Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Capture-32-__-200x200-a.JPG
h2
855.17799993977
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25510
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Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/CarlosValenzuelahiresapril2017-__-200x200-a.jpeg
h2
855.39099993184
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Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Website1-__-200x200-a.jpg
h2
855.65399983898
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Image
https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/NAW-9012-__-200x200-a.jpg
h2
855.87099986151
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https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/create-a-video-__-200x200-a.jpg
h2
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h2
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Image
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h2
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https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/GettyImageforShortcuts-__-200x200-a.jpg
h2
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h2
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https://beautyimages.bobitstudios.com/upload/_migratedbeauty/post/Kenra-Color-Voice-Assistant-__-200x200-a.jpg
h2
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h2
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h2
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h2
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h2
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h2
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h2
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h2
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h2
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h2
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h2
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h2
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h2
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h2
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h2
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
616.161
10.127
631.896
8.894
640.81
5.891
654.731
17.829
677.283
6.533
703.831
5.081
734.951
15.147
762.747
23.929
857.413
6.326
863.855
37.522
901.396
45.472
967.125
78.976
1109.667
24.706
1136.779
16.971
1153.922
37.535
1191.609
15.48
1209.815
7.177
1217.361
21.501
1238.958
6.803
1247.856
25.479
1273.356
6.658
1299.231
6.638
1307.552
15.452
1323.257
10.058
1346.45
6.269
1358.206
109.846
1472.888
31.893
1509.385
27.4
1541.578
13.309
1555.643
8
1563.797
125.777
1689.62
11.889
1713.436
11.704
1730.08
34.382
1771.029
6.501
1778.416
7.296
1788.409
18.417
1806.863
64.605
1873.949
199.12
2077.67
6.348
2086.159
5.354
2118.647
148.522
2267.288
7.912
2275.233
6.735
2292.413
90.754
2389.607
109.884
2502.876
96.018
2599.158
91.394
2703.687
27.492
2731.708
8.405
2754.959
461.984
3243.585
57.486
3313.551
38.719
3352.377
5.761
3358.764
27.623
3414.991
16.959
3442.943
12.306
3467.175
44.46
3513.8
97.011
3611.078
7.234
3626.258
5.025
3644.859
8.978
3663.11
39.428
3713.297
14.762
3732.568
9.539
3744.691
5.029
3749.77
11.705
3770.513
8.737
3796.263
23.988
3824.052
13.077
3837.526
12.068
3859.984
13.106
3876.605
13.833
3894.807
14.419
3910.551
6.688
3921.145
11.754
3936.833
11.884
3955.082
8.001
3970.727
14.528
3985.513
13.495
4000.012
11.771
4012.796
21.595
4035.347
5.496
4053.645
6.534
4060.739
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7.716
4502.014
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Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 103 KiB
Images can slow down the page's load time. Salontoday.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://beautyimages.bobitstudios.com/upload/salon-today/content/resources/960x530_salonshare_slider-__-960x530-a.png
289196
53968
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/960x530_stamp-banner2020-__-960x530-a.jpg
102805
19185
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/slideout_960x530_st_200_banner-__-960x530-a.jpg
93240
17400
https://beautyimages.bobitstudios.com/upload/950x529_homeslider_techguide_promos-1-__-960x530-a.jpg
78005
14557

Diagnostics

Avoid an excessive DOM size — 1,116 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1116
Maximum DOM Depth
Digital Edition
15
Maximum Child Elements
body
39

Metrics

First Contentful Paint — 4.1 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 11.6 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 10.3 s
The timing of the largest text or image that is painted.
Time to Interactive — 23.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 4,040 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.692
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 17.3 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 920 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.4 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 380 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive salontoday.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 8550 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 2,030 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Salontoday.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css
22077
1530
https://use.typekit.net/vvp4gbn.css
1205
780
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/css/swiper.min.css
3718
780
https://www.salontoday.com/content/css/sites/st2019/style.css?v=2021031711
8292
300
https://ajax.googleapis.com/ajax/libs/jquery/3.1.1/jquery.min.js
30950
1680
https://kit.fontawesome.com/786a666894.js
4922
930
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/js/swiper.min.js
30035
1050
https://www.google.com/recaptcha/api.js
1152
780
https://www.salontoday.com/js?v=ucgMfcxm52Xx2T_zVACVuQjqhSSGrp5yRA61w61n0Dw1
19629
1050
https://cdnjs.cloudflare.com/ajax/libs/postscribe/2.0.8/postscribe.min.js
6272
150
Remove unused JavaScript — Potential savings of 430 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.gstatic.com/recaptcha/releases/a7xT2d71Jli62wQMfeUUrLcO/recaptcha__en.js
133302
103770
https://s7.addthis.com/js/300/addthis_widget.js
116721
59324
https://connect.facebook.net/signals/config/1432088600370140?v=2.9.33&r=stable
72351
53732
https://bobit.blueconic.net/plugin/library/dee235b9e58037ff7e12d67a0e282574
86466
51785
https://olytics.omeda.com/olytics/js/v3/p/olytics.min.js
74828
49472
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021031501.js?31060486
102665
48312
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78023
41031
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html
72197
32952
Efficiently encode images — Potential savings of 334 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/14719117140775233477?
240020
155785
https://tpc.googlesyndication.com/simgad/13435781526874130616
170989
113988
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/suite-caroline-3-__-205x205-a.jpg
40338
24638
https://tpc.googlesyndication.com/simgad/15111347938055969370
41540
14039
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/arcadia-marbletop-whitestation-mirrorless-__-205x205-a.jpg
16972
12660
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/air-purifier-__-205x205-a.jpg
25193
10761
https://tpc.googlesyndication.com/simgad/11867410336656477158?
34289
10214
Serve images in next-gen formats — Potential savings of 2,225 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/14719117140775233477?
240020
198118
https://beautyimages.bobitstudios.com/upload/salon-today/content/resources/960x530_salonshare_slider-__-960x530-a.png
289196
172728
https://tpc.googlesyndication.com/simgad/13435781526874130616
170989
139773
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/minerva-new-barber-__-410x410-a.png
106946
92572
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334308
84790
https://tpc.googlesyndication.com/simgad/2885253745286896018
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71561
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75544
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Avoid multiple page redirects — Potential savings of 1,260 ms
Redirects can cause additional delays before the page can begin loading. Salontoday.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://salontoday.com/
630
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Diagnostics

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Salontoday.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
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JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
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154.512
127.608
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Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
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9299.9
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1531.316
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1160.864
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533.164
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492.98
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340.916
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319.328
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206.33700001054
Reduce the impact of third-party code — Third-party code blocked the main thread for 2,690 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
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1409563
2061.652
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225052
335.576
SHOW DETAILS
20858
87.272
SHOW DETAILS
164252
57.456
SHOW DETAILS
20838
51.28
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98349
49.252
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64225
44.788
SHOW DETAILS
81013
0
SHOW DETAILS
40025
0
SHOW DETAILS
31921
0
SHOW DETAILS
22077
0
SHOW DETAILS
20852
0
SHOW DETAILS
3723
0
SHOW DETAILS
1391
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://beautyimages.bobitstudios.com/upload/salon-today/content/resources/960x530_salonshare_slider-__-960x530-a.png
Resources To Help You Through COVID-19
https://beautyimages.bobitstudios.com/upload/salon-today/content/resources/960x530_salonshare_slider-__-960x530-a.png
Resources To Help You Through COVID-19
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/minerva-new-barber-__-410x410-a.png
Minerva Beauty Launches New Configurable Barber Wet Station
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/960x530_stamp-banner2020-__-960x530-a.jpg
Join The STAMP Program!
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/slideout_960x530_st_200_banner-__-960x530-a.jpg
Salon Today 200, Apply Today!
https://beautyimages.bobitstudios.com/upload/salon-today/homepage-slider/slideout_960x530_st_200_banner-__-960x530-a.jpg
Salon Today 200, Apply Today!
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/fb_sustainabilitygiveaway_1080_pink-__-410x410-a.png
GIVEAWAY: Salon Sustainability Package Worth $2,230
https://beautyimages.bobitstudios.com/upload/950x529_homeslider_techguide_promos-1-__-960x530-a.jpg
See our technology roundup!
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/mar21/rachel-dangelo-__-410x410-tc.jpg
Rachel D'Angelo, director of client and partner relations at Rosy Salon Softwar…
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Salon Today
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjssSQiVCFlVRYyv4t5exGGWcb0NUomm3WM4Juq0gxR9mVwGmA1zPYRQhLGdutLIgqHPaS1W-C1B4Z5ASnc5JIvLrQ7Ya9vDqBUv84hscgg5NqJvMK0LUfSHWwJiKcZCA3pL3-i8dUCzzQjsYghmczUxD6K4TSTVVaBpqwVWS-iOvWMhTvbAhaERKG8zfceYreQgi40Xk_H995NXS71trzplxbGooU2JvspHeKMqaPNxaoevUU947Hn3zTAA_Ou4lyLObYdxKkq7IhMf23tUZgrYQH2CnbG5X4jyL_ClpS9A&sai=AMfl-YQTA04D4ptoEBbz0xP1BcfMBRysTzBn1d2r6coqb72YVZkP06mgcPv8dX5wAR6ANNtBDvmDjGe3LSZ87g9eAV_Uy4gm6HomjsRkybKgKyBG5fASkng2VxPg4Z_U17EW&sig=Cg0ArKJSzG3eEIgXD4OfEAE&urlfix=1&adurl=https://tpc.googlesyndication.com/simgad/11867410336656477158?
img
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/isse-__-205x205-a.png
ISSE Digital Experience 2021 Education Lineup Announced
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/brit-thrivers-society-live-1-__-205x205-a.png
Everything to Know About the Thrivers Society Live 2021 Digital Summit
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/held-mockup-__-205x205-a.png
How Technology is Driving an Aesthetics Revolution
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/wella-we-create-__-205x205-a.png
What to Expect at We Create, Wella Company's Free Virtual Event
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/suite-caroline-3-__-205x205-a.jpg
Salon Tour: Suite Caroline’s Artistic Loft in the Heart of SoHo
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/retail-report-__-205x205-a.png
Report: Customer Satisfaction in Retail Falls to Lowest Point Since 2015
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/air-purifier-__-205x205-a.jpg
The AirBox Peak Series-S at The Gallery in Mount Pleasant, SC.
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/arcadia-marbletop-whitestation-mirrorless-__-205x205-a.jpg
The Minerva Designer Series Sets the Stage for a Luxurious Client Experience
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/steve-hightower-outdoor-__-205x205-a.jpg
7 Examples of How Art Can Enhance the Client Experience
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2019-10/anne-nov-dec-2019/she-shed-living_hollys-shed-ext-__-205x205-a.jpg
The Sweetest Little "She Shed" Salon
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-02/matrix-image-__-205x205-a.jpg
Introducing the New Matrix: Where Everyone Belongs and All Hair Types Are Welco…
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/b-hive-organic-__-205x205-a.jpg
James and Angela Alba, owners of The B Hive Salon in Hillsdale, NJ.
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/v-2-__-205x205-a.jpg
Tips for Making Luxury Look Effortless
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/videosq-__-205x205-a.jpg
Strategies for Boosting Your Salon's Video SEO
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/cover-1-__-205x205-a.jpg
4 Reasons Your Salon Should Offer Online Booking
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/jan2021/image-by-firmbee-from-pixabay-__-205x205-a.jpg
The right technology tools can make managing your salon easier.
https://sc.bobitstudios.com/logos/ms-white.svg
Serving Salon Professionals
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/braintap-doctor-__-205x205-a.jpg
5 Ways to Reboot Your Brain After One Year of COVID Anxiety and Stress
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/beaulieu-__-205x205-a.jpg
Renowned Economist Alan Beaulieu to Address Industry through ISBN Webinar
https://beautyimages.bobitstudios.com/upload/modern-salon/content/article/2021-03/randco-hair-mail-logo-__-205x205-a.jpg
R+Co Expands Affiliate Program With HAIR MAIL
https://sc.bobitstudios.com/logos/ntna-white.svg
Serving Nail Artists
https://beautyimages.bobitstudios.com/upload/salon-today/content/photos/feb21/karla-lopez-martinez-__-205x205-tc.jpg
How 2020 is Shaping Consumer Behavior in 2021
https://sc.bobitstudios.com/logos/st-white.svg
Salon Today Logo
https://sc.bobitstudios.com/logos/st-white.svg
Serving Salon Owners & Managers
https://sc.bobitstudios.com/logos/nls-white.svg
Serving Nail Care Professionals
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjsvfUX5cbXUhLWU8Shu3aILKMiV59y0WDzO7oArE8fwcZ_ynBPw18mRV1SCg_VjElJvHJiA3-6R4X_bOVUkMODOz346CrkL13MTViDdhTYVpdWVoDV3CEXiFh_i7yk49w2BQZeZJZt4l7TFAr7ZMGtqV39jI3C4QCsUL6tAVfWrG2MLoEFF0FkXub1Hr8UzOtBD9wxyVNvLxjmcWSmXe9I_VRAF7TQLSPPobsceFqZm3jR_hznMOrkA9XcRb0nlex5Oj4sMigyzBXB2ck9ZPs5CX4SuunlUGrXp8_J0ydaXjAzD1YpyIDKAvlfALeINz&sai=AMfl-YT8NYvBrgqo7oaabHVHk-x06teE9Uiq23mugzeXW0HccmgoKlgW08e7ygGXujIonEc38hItPjAIodEtJ9ovyp4fvmsWCz40fOYCQ4_LM1Uxteb3VXoU0I4bYqP__Eri&sig=Cg0ArKJSzEsNQcix6cJ2EAE&urlfix=1&adurl=https://tpc.googlesyndication.com/simgad/9578235901535478368?
Sustainability Makeover Giveaway
80

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of salontoday.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Salontoday.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
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ARIA

ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements
Search …

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements
iframe
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Resource Center
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Technology
News
Design
Wellness
Technology
Technology
Technology
Salon Management
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Internationalization and localization

`<html>` element does not have a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
Failing Elements
html

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
60

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that salontoday.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.0.0
jQuery
3.1.1
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/js/swiper.min.js
https://cdnjs.cloudflare.com/ajax/libs/Swiper/4.5.0/js/swiper.min.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://salontoday.com/
Allowed
http://www.salontoday.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 6 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
3
Medium
SHOW DETAILS
3
Medium

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://beautyimages.bobitstudios.com/upload/salon-today/content/article/2021-03/fb_sustainabilitygiveaway_1080_pink-__-410x410-a.png
330 x 330
410 x 410
660 x 660

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
[GPT] Div ID passed to googletag.display() does not match any defined slots: div-oop-gpt-ad-middle01.
SHOW DETAILS
[GPT] Div ID passed to googletag.display() does not match any defined slots: div-oop-gpt-ad-middle02.
SHOW DETAILS
[GPT] Div ID passed to googletag.display() does not match any defined slots: div-oop-gpt-ad-middle03.
ReferenceError: $ is not defined at Object.init (<anonymous>:16:25) at <anonymous>:157:29
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for salontoday.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of salontoday.com on mobile screens.
Document uses legible font sizes — 90.35% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
p.privacypolicy
8.17%
11px
SHOW DETAILS
p.privacypolicy a
1.40%
11px
SHOW DETAILS
.other-brands li
0.07%
0px
SHOW DETAILS
90.35%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 71% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
Go to slide 1
8x8
Salon Today 200, Apply Today!
Go to slide 2
8x8
Salon Today 200, Apply Today!
Go to slide 3
8x8
Salon Today 200, Apply Today!
Go to slide 4
8x8
Salon Today 200, Apply Today!
Go to slide 1
8x8
Go to slide 2
Go to slide 2
8x8
Go to slide 3
Go to slide 3
8x8
Go to slide 4
News
33x16
Renowned Economist Alan Beaulieu to Address Industry through ISBN Webinar
News
33x16
ISSE Digital Experience 2021 Education Lineup Announced
News
33x16
R+Co Expands Affiliate Program With HAIR MAIL
News
33x16
Report: Customer Satisfaction in Retail Falls to Lowest Point Since 2015
News
33x16
AirBox Introduces Mesa, A Commercial-Grade Certified HEPA Air Purifier
News
33x16
Introducing the New Matrix: Where Everyone Belongs and All Hair Types Are Welco…
Events
39x16
What to Expect at We Create, Wella Company's Free Virtual Event
Events
39x16
Everything to Know About the Thrivers Society Live 2021 Digital Summit
Design
41x16
The Sweetest Little "She Shed" Salon
Design
41x16
Salon Tour: Suite Caroline’s Artistic Loft in the Heart of SoHo
Design
41x16
The Minerva Designer Series Sets the Stage for a Luxurious Client Experience
Design
41x16
7 Examples of How Art Can Enhance the Client Experience
Technology
66x16
Greening Practices While Boosting Profits
Wellness
54x16
5 Ways to Reboot Your Brain After One Year of COVID Anxiety and Stress
Technology
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Strategies for Boosting Your Salon's Video SEO
Technology
66x16
7 Tech Tools that Make Running Your Business Easier
Technology
66x16
How Technology is Driving an Aesthetics Revolution
Salon Management
111x16
How 2020 is Shaping Consumer Behavior in 2021
Salon Management
111x16
Tips for Making Luxury Look Effortless
Technology
66x16
4 Reasons Your Salon Should Offer Online Booking
Style
29x16
Minerva Beauty Launches New Configurable Barber Wet Station
a
10x24
a
Salon Management
111x16
Why You Need a Mentor and Where to Find One
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Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
33

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of salontoday.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of salontoday.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is not sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.21.5.43
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization: Bobit Business Media
Country: US
City:
State: California
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 23.73.232.111
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 3.1/5 (0 reviews)
WOT Trustworthiness: 63/100
WOT Child Safety: 90/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 3rd August, 2020
Valid To: 3rd August, 2021
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: 4d04c09a
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 9011645808930909411285725282475662317
Serial Number (Hex): 06C79471203664ECFAC69B570AFB5BED
Valid From: 3rd August, 2024
Valid To: 3rd August, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl
Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2
Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Aug 3 05:49:14.270 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:09:E5:A0:F0:20:6E:C2:FB:B3:35:52:C1:
1D:42:7D:44:C9:49:9C:CA:26:01:DE:4A:EB:17:51:03:
09:9B:CD:47:02:21:00:CF:31:FE:67:1C:E5:62:4C:78:
34:40:17:6D:D1:60:13:6E:79:9B:EF:02:56:A5:71:FF:
85:A7:A3:ED:8B:D5:AD
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Aug 3 05:49:14.322 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:EC:E4:FC:B4:D6:11:93:8B:96:4A:AB:
60:34:F3:5A:00:14:46:2D:3A:70:EB:B2:52:8E:48:AE:
34:7D:02:36:89:02:20:4B:93:2C:43:F2:B2:6C:57:8D:
6E:D5:95:3A:CC:72:FD:70:B3:3B:10:00:34:1A:E6:C1:
00:DC:D2:CD:0F:80:92
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.salontoday.com
DNS:sni.cloudflaressl.com
DNS:salontoday.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 17th March, 2021
Content-Type: text/html; charset=utf-8
Cache-Control: no-cache
Expires: 31st December, 1969
Server: cloudflare
Connection: keep-alive
Set-Cookie: *
Pragma: no-cache
X-AspNetMvc-Version: 5.2
X-Powered-By: ASP.NET
CF-Cache-Status: DYNAMIC
cf-request-id: 08e31c6eeb0000efc01911a000000001
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
Report-To: {"group":"cf-nel","endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report?s=toMs%2F%2B2A01mQ8su4AzqhQC9rWUSRXQ4b1hiVD%2Fb635pO8B55OaQV14anV18HJo2Q49A28QS%2FpV3Hc0lZQSVp1UVQmIuTrls6dezUtJSeo50jaJ4%3D"}],"max_age":604800}
NEL: {"max_age":604800,"report_to":"cf-nel"}
CF-RAY: 6318635e4d62efc0-EWR
alt-svc: h3-27=":443"; ma=86400, h3-28=":443"; ma=86400, h3-29=":443"; ma=86400

Whois Lookup

Created: 1st October, 1995
Changed: 1st October, 2020
Expires: 30th September, 2021
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: leia.ns.cloudflare.com
newt.ns.cloudflare.com
Owner Organization: Bobit Business Media
Owner State: California
Owner Country: US
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=salontoday.com
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=salontoday.com
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=salontoday.com
Full Whois: Domain Name: salontoday.com
Registry Domain ID: 2924756_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2020-10-01T15:37:47Z
Creation Date: 1995-10-01T23:00:00Z
Registrar Registration Expiration Date: 2021-09-30T23:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registrant Organization: Bobit Business Media
Registrant State/Province: California
Registrant Country: US
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=salontoday.com
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=salontoday.com
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=salontoday.com
Name Server: LEIA.NS.CLOUDFLARE.COM
Name Server: NEWT.NS.CLOUDFLARE.COM
DNSSEC: signedDelegation
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-03-17T18:47:11Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.
View Raw Whois

Nameservers

Name IP Address
leia.ns.cloudflare.com 173.245.58.184
newt.ns.cloudflare.com 173.245.59.212
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